Blog | Pompa CPA LLC

Analyzing Return on Ad Spending

Return on Ad Spend (ROAS) is one way to help advertising and marketing professionals and investors analyze how well promotions do (or don’t) produce sales. It helps advertisers develop data based on their campaigns’ revenue production (or lack thereof). Understanding how this metric is calculated and how to analyze ROAS is essential for businesses to monitor and increase their advertising performance.

Known as a Key Performance Indicator (KPI), ROAS determines how much sales are generated per dollar invested on advertising outlays. It separates advertising costs from the company’s costs, and it focuses on:

1. The differences between advertising income and advertisement expenses

2. Assisting companies with creating efficient budgets

3. Identifying unprofitable campaigns

How ROAS is calculated:

Return on Ad Spend (ROAS) = Revenue generated from ad campaign/Total advertising costs for a specific campaign

The revenue generated from an ad campaign is the revenue immediately assignable to promotions utilizing a tracking tool.

Total advertising costs for a specific campaign are expenses explicitly connected to the advertising platform.

The resulting calculation determines the business’ return on ad spend, giving owners and managers an idea of how well (or not) ad spending impacts the company’s sales. It similarly enables business owners to reconcile the company’s budgeted advertising costs against growing sales metrics. The following hypothetical breakdown shows what a positive scenario looks like:

A ROAS of 10 = $10 of revenue was earned for every $1 spent on ads. This would translate into:

Total Ad Spend: $10,000

Revenue Generated: $100,000

ROAS = $10

ROAS = 10:1

Important considerations when calculating this include factoring in merchant expenses, costs for digital content production, and costs incurred from media platforms. It’s also important to consider that it’s not always cut-and-dry as to how and what specific ads convert potential customers into paying customers. Assigning the exact ad platform or campaign is a common problem when determining the exact ROAS.

Credit analysis conducted by lenders evaluates ROAS to determine the sales ability of companies seeking loans, especially with promotion-centric companies. The higher the ROAS, the less risk there is and the more reliable the revenue from each campaign. For merger and acquisition professionals, ROAS trends offer insight into a target company’s sustainability. It helps determine if a company’s advertising campaigns can sustain themselves and keep generating future growth.

It’s equally important to see how ROAS compares against other metrics. While ROAS focuses on revenue generated per dollar spent, the advertising-to-sales ratio looks at the total proportion of sales driven by advertising efforts. Similarly, while ROAS measures the revenue per ad spend, return on investment analyzes the comprehensive profitability for the complete level of marketing expenses – not exclusively advertising. While ROAS is a short-term measure on instant sales, Lifetime Value looks at the customer’s history with the company and the entire revenue the company earns from the relationship.

While this metric is helpful for many professionals, it’s important to ensure that only necessary data is included and customer conversion is monitored precisely in order to get the best output.

Rules of the Roth

With a Roth IRA, the owner can make limited contributions each year. In 2025, the limit is $7,000; $8,000 if age 50 or older. Only people who earn less than $150,000 (single filers) or under $236,000 (married filing jointly) can make a full Roth IRA contribution. While contributions do not qualify for a tax deduction, earnings are not taxable once the account has been open for five years. Contributions, which were previously taxed as income, can be withdrawn at any time.

Once you open and contribute to a Roth IRA, the five-year countdown begins before you can take any earnings out tax-free. However, the holding period is actually measured from Jan. 1 of the year you made the first contribution.

For example, if you opened your Roth IRA on Dec. 31, 2024, the holding period backs up to Jan. 1, 2024. Therefore, your holding period is technically only four years instead of five to avoid paying taxes on earnings.

However, it gets even better because you are allowed to make a Roth contribution for the prior tax year up until tax day in April. That means if you open a Roth in April 2025 and designate your contribution for 2024, your holding period is shortened by another four months.

This is why it’s important to open a Roth as soon as possible, even if you cannot contribute a lot of money in the near future. It makes a great strategy for a high school or college student with job earnings to at least open a Roth for future use. While there is no upfront tax deduction, you may withdraw contributions penalty and tax-free at any time – which makes it ideal as both a liquid emergency account as well as long-term savings.

As for withdrawing earnings, the rules are trickier. As far as the IRS is concerned, contributions are withdrawn first and then earnings. Note that when earnings are withdrawn before age 59½, the amount is subject to both taxes and a 10 percent penalty, but there are exceptions that waive the penalty. For example, if your account is less than five years old, you can still withdraw earnings (penalty-free but still subject to taxes) for the following purposes:

To help pay for a first-time home purchase (up to $10,000)
To pay for college
To pay certain emergency expenses
To pay for expenses in connection with a federally qualified disaster
To pay expenses related to a birth or adoption
To pay for unreimbursed medical expenses or health insurance if unemployed
If you become disabled or are a survivor of domestic abuse

If your account is older than five years, you can avoid both taxes and the penalty if the funds are used to help pay for a first-time home purchase (up to $10,000) or if you become disabled.

After age 59½, there are no taxes and no penalties for any money withdrawn from a Roth IRA for any reason.

Multiple Roths

The same five-year holding period applies to all the Roths you own, with the clock starting at the first contribution to your first Roth. This means that if five years after the date you open your first Roth, you open a new Roth and contribute a bunch of income, you won’t have to wait another five years to tap those earnings tax-free. This perk does not apply to a Roth 401(k) account, which maintains a separate five-year holding period.

Conversion Benefits

When you convert a traditional IRA or 401(k) to a Roth (assuming your plan allows in-service withdrawals or in-plan conversions), you must pay income taxes in the year the money is converted. However, there are some very good reasons to convert:

Tax-Free Income – By converting assets when you’re still working, you can pay the taxes owed with current income, but from that point on, the Roth IRA will grow tax-free. This is particularly helpful in diversifying your tax liability during retirement if you have other income sources (e.g., pension, brokerage account, Social Security).

Eliminate RMDs – If you continue working into your 70s, you may continue contributing to your Roth IRA, and assets converted from a 401(k) or traditional IRA are no longer subject to required minimum distributions. This way, your full account balance has the opportunity to continue growing for later retirement and/or for your heirs.

Be aware that converting a taxable retirement account to a Roth IRA begins its own five-year timetable, so convert long before you need to begin withdrawals.

5 Tips on How to Track Monthly Expenses

Keeping tabs on what you spend isn’t hard. It just has to become a habit. But here’s the good news: Studies show that it only takes an average of 66 days to form a habit. A little over two months. With these easy ways to track your monthly expenses, you’ll be a regular money manager in no time.

Add Up Your Monthly Income

We’re talking about your regular paychecks – and extras from any side hustles. Have irregular income? No problem. Look at what you’ve made in the past few months and list the lowest amount as this month’s planned income. When you know how much you have to work with, you’ll be ready to dive in.

Calculate Your Monthly Expenses

Open up your bank account and start dividing your expenses into buckets, e.g., rent/mortgage, food, utilities, etc. The numbers may surprise you. Think about your needs and wants. What’s really important? What can you live without? Where can you cut? Or if you have a surplus, where should this money go? Regardless, here’s a good way to categorize your income:

Four walls (food, utilities, shelter/housing, and transportation)
Other essentials (insurance, debt, childcare, etc.)
Extras (entertainment, restaurants, etc.)
Giving (10 percent of your income)
Savings (varies based on your resources)

Create a Budget

Now that you know how much you make and what you spend, do a little mat,h and you’ll have a sum total. Dave Ramsey recommends a zero-based budget, where you give every dollar a job to do, such as spending, saving, or giving. But in these categories, you’ll want to get more detailed. For instance, under Food, you might list Dining Out and Groceries. When you get specific, it’s easier to track where you spend.

Track Any Money You Earn and Spend

When you get paid, enter the amount. When you spend, enter the amount. This repetition contributes to forming a habit. If you need a bit more immediacy and structure, get a handy budget app for your phone. Mint (it’s free!), YNAB (You Need a Budget), and Simplifi are a few of many others. It might well be a fail-safe idea, given how much we humans love to be on our phones.

While tracking is super important for those who have a regular income, it’s even more important if you have an irregular income. As mentioned above, the recommendation is to plan around the lowest amount of money you make. If you happen to earn more in any given month, adjust the number and your current money goals. This way, you can cover some extras in your budget.

Tracking also applies to the money you spend. Enter every single transaction, then do that math. Whether your expenditure is coming from your bank account or piggy bank, keeping up-to-date on outflow is key to not overspending.

Create a Regular Rhythm for Tracking

This cadence is totally up to you and what works best for your life. It might be daily or weekly – or before you leave the gas station or grocery store. When you enter the amount of what you spent right after you do it, chances are you won’t forget about it. (Nod to the budget app!) If you’re married and/or have a partner, having a central location for money management increases communication and accountability. Neither one of you can say, “Oh, I didn’t know you were going to spend all our fun money on pickleball lessons. I wanted to sign us up for bridge at the community center.”

Having a handle on monthly expenses (tracking them) means being more aware of what’s going on, avoiding surprises, and being in control. And that’s a good thing for everyone.

Sources

How Long Does it Take to Build a Habit?

How to Track Your Monthly Expenses – Ramsey

Why Your Business Needs a Vertical AI Agent: Top Benefits for Niche Markets

The rise of artificial intelligence (AI) is continuously transforming how businesses operate, offering opportunities for efficiency, innovation, and growth. However, in an increasingly competitive landscape, businesses seek solutions tailored to their specific industries. To meet this demand for more tailored tools, vertical AI agents are emerging as key to staying ahead in the age of specialization.

What are Vertical AI Agents?

Vertical AI agents are designed to solve specific problems within industries in areas such as finance, retail, and healthcare. This differs from horizontal AI, which provides general capabilities across various sectors. Horizontal AI cross-functional applications such as marketing automation are applicable across different sectors. These horizontal AI solutions were witnessed in the early days of AI, when companies like Google, Microsoft, and Amazon created broad AI solutions. These solutions handle multiple tasks but are not optimized for any specific ones.

Vertical AI has been enabled by advancements in Large Language Models (LLMs), which now possess the capability to process complex, industry-specific data and automate complex tasks. These breakthroughs and the inefficiencies of outdated technologies in many industries have created a demand for specialized solutions. Additionally, some platforms simplify the creation and deployment of vertical AI by providing data management and customization tools. At the same time, businesses increasingly recognize AI’s potential to drive efficiency and competitive advantage.

Vertical AI agents are emerging as the next disruption in tech and are anticipated to dominate in 2025. With its market valued at $5.1 billion in 2024, the figures are projected to rise to $47.1 billion by 2030.

Some areas where vertical AI agents are used include finance to enhance risk assessment models and provide insights into market trends and investment opportunities.

Banking institutions are also deploying vertical AI agents to detect fraud in real-time and reduce manual intervention.

In retail verticals, AI agents help personalize product suggestions for customers.

It is important to note that the success of vertical AI precision depends on its ability to solve clear and specific problems. It leverages industry-specific data and domain expertise to deliver solutions that have better precision than general AI systems.

As such, some companies have begun building their own AI tools by using their datasets to create tailored solutions for their specific industry challenges.

Key Benefits of Vertical AI Agents for Niche Markets

Increased operational efficiency – Frees human resources by automating complex and repetitive tasks to increase productivity. Employees have more time to focus on tasks that require creativity, strategy, or problem-solving.
Enhanced accuracy and decision-making – Vertical AI agents are trained on vast amounts of industry-specific data. As a result, they deliver more accurate and consistent results. This reduces human error, which may have dire consequences in critical high-stakes fields such as healthcare and finance.
Cost saving – automating tasks traditionally performed by large teams helps reduce costs. It lowers payroll expenses and minimizes operational costs. This enables companies to reallocate resources to innovation and growth rather than to routine tasks.
Unlock new markets – traditional software solutions may struggle to penetrate niche markets. This is because of their complexity or unstructured data requirements. However, vertical AI agents handle these challenges effectively, opening up new revenue opportunities in previously underserved segments.
Improved customer experience – vertical AI agents enhance customer interaction since they can provide personalized service and faster response time.
Competitive advantage – businesses leveraging vertical AI agents have a significant competitive edge over competitors relying on generalized solutions.
Driving innovation – vertical AI agents streamline operations and offer data-driven recommendations. This enables businesses to experiment and develop cutting-edge products and services. Ultimately, a business can maintain a competitive edge in niche markets.

Challenges and Considerations

Vertical AI agents have compelling benefits but also come with some challenges. A business must navigate the potential challenges during implementation. This includes integration with existing systems, data privacy concerns, employee resistance, and the need for ongoing human oversight. The good news is that with careful planning and a strategic approach, it is easy to overcome these challenges and fully realize the benefits of vertical AI.

Closing Thoughts

Automation has become a critical tool for businesses that want to remain competitive. As the demand for smarter and more efficient operations rises, vertical AI agents are emerging as a solution. These advanced AI solutions deliver targeted results by focusing on niche applications. As AI continues to advance, vertical AI agents will become more efficient and accessible, integrating with broader systems.

Beefing Up Laws for Illegal Immigrants and Preparing for Future Disasters

Laken Riley Act (S 5) – A holdover from the last congressional session, this bill was re-introduced by Sen. Katie Britt (R-AL) on Jan. 6. It is similar to a 1996 law, the Illegal Immigration Reform and Immigrant Responsibility Act, that deports illegal immigrants who are found guilty of serious crimes. This new bill enables the government to detain and deport illegals who are arrested for serious crimes or misdemeanors (such as shoplifting), but they do not have to be charged or found guilty. The legislation passed in the Senate on Jan. 20 and the House on Jan. 22, and it is expected to be the first bill signed by the Trump administration.

Federal Disaster Assistance Coordination Act (HR 152) – This legislation would amend the Disaster Recovery Reform Act of 2018 to authorize a new study designed to streamline and consolidate data regarding the collection of preliminary damage assessments. It was introduced by Rep. Mike Ezell (R-MS) on Jan. 3, passed in the House on Jan. 13, and is currently in the Senate.

Post-Disaster Assistance Online Accountability Act (HR 153) – This is a disaster companion bill, also introduced by Rep. Mike Ezell (R-MS) on Jan. 3. It would create an online repository for recipients of Federal disaster assistance to meet specific reporting requirements. The bipartisan bill passed in the House on Jan. 14, and its fate also lies with the Senate.

POWER Act of 2025 (HR 164) – Also known as the Promoting Opportunities to Widen Electrical Resilience Act, this non-controversial bill was passed on Jan. 15 under a House procedure called “suspension of the rules.” It would allow Federal agencies to provide essential assistance for the emergency restoration of power and not restrict utility company recipients from also qualifying for hazard mitigation assistance if necessary. The bill amends the previous Robert T. Stafford Disaster Relief and Emergency Assistance Act (1988), which details the process for federal government assistance to state and local governments following a major disaster. The bill was introduced by Rep. Valerie Hoyle (D-OR) on Jan. 3 and currently lies with the Senate.

Fix Our Forests Act (HR 471) – The purpose of this bill is to expedite improvements in forest management activities on National Forest public lands under the jurisdiction of the Bureau of Land Management to return resilience to overgrown, fire-prone forested lands. This bipartisan legislation was introduced by Rep. Bruce Westerman (R-AR) on Jan. 16 and passed in the House on Jan. 23. It currently lies with the Senate.

MAPWaters Act of 2025 (HR 187) – This bipartisan bill authorizes the standardization, consolidation, and publication of federal waterways data regarding outdoor recreational uses by the public, as tracked by federal land and water management agencies. The legislation was introduced by Rep. Blake Moore (R-UT) on Jan. 3, passed in the House on Jan. 21, and is under consideration in the Senate.

Regarding consent to assemble outside the seat of government (HCon Res. 1) – This concurrent resolution was introduced on Jan. 3 by Rep. Michelle Fischbach (R-MN). It is a bipartisan resolution, agreed to by all four majority and minority leaders in both houses, that would allow members of the House and the Senate to assemble at a location outside the District of Columbia if it is in the public interest. The resolution passed in the House on Jan. 3 and currently rests in the Senate.

Dissecting Bookings and Annual Recurring Revenue

With the number of Amazon Prime member subscribers growing from 58 million in 2016 to 180 million in 2024, according to Statista, there’s a sustained recurring subscription model that one of America’s most successful retailers has increased more than 200 percent in eight years. Whether it’s a large company such as Amazon or a solopreneur beginning their recurring subscription services, it’s important to first distinguish between overall bookings and recurring revenue; and then to illustrate how businesses can measure these two types of revenue.

Dissecting Annual Recurring Revenue (ARR) and Bookings

Bookings are assurances of all anticipated earnings (recurring and one-off deals) because the business hasn’t satisfied the terms of the contracted services. Once it’s completed, the booking will turn into actual revenue. This factor is present in all sales deals, regardless of when revenue or cash will be transferred to the business from the customer. Non-recurring revenue includes training, special consulting projects, etc. (things that are one-off).

Annual Recurring Revenue (ARR) is a way to gauge recurring revenue a business projects to earn on a yearly basis. It’s quite common in eCommerce industries – be it subscriptions for food, software, etc. that are billed on a monthly or annual time frame.

How ARR Helps Businesses Analyze Operations

Businesses can determine demand trends, which help forecast recurring revenue. Lenders and investors can see how (in)efficient a company is with its marketing and sales efforts. It gives business owners and management the ability to determine customer retention and growth prospects while it provides internal and external users the ability to estimate a subscription’s worth. Additional insight businesses can gain from this metric include how much new customers add, how much renewals and upgrades impact ARR, and how churn and downgrades impact ARR.

How to Value a Company Using ARR

One common metric is Enterprise Value divided by ARR (EV/ARR), which is similar but important to distinguish from the EV/Revenue ratio. Since the ARR only factors in recurring revenue versus the EV/Revenue, which factors in all revenue regardless of the revenue recurring, the initial ratio provides a better assessment of the recurring revenue only. Assuming a company has an ARR multiple of 7 and its ARR is $15 million, the ARR has an enterprise value of $105 million.

Monthly Versus Yearly Recurring Revenue

While Monthly Recurring Revenue is not an entry on a business’s financial statements, it’s more of a key performance indicator (KPI). It’s not uncommon for companies to include it as part of their earnings releases. If a recurring subscription revenue is done monthly, it’s converted into Annual Recurring Revenue (ARR) as follows: MRR x 12 = ARR.

Recording Bookings

When a contract is signed, or an order is placed, it depends on how it’s handled. If the business receives cash prior to completing their monthly or yearly service expectation and say the contract is for $20,000 per month for 12 months, it would be recorded as follows:

Debit: Cash $240,000

Credit: Deferred Revenue $240,000

Since the contract has just been signed, but there’s been no product/service rendered, deferred or unearned, revenue has been created.

For every month that passes, the journal entry will progress as follows:

Debit: Deferred Revenue $20,000

Credit: Revenue $20,000

The deferred revenue account drops from $240,000 to $220,000, assuming the starting deferred revenue balance is even and there’s no deferred revenue.

The following month, the journal entries would be as follows:

Debit: Deferred Revenue $20,000

Credit: Revenue $20,000

This would occur every month until the end of the 12-month period.

Conclusion

When it comes to accounting for revenue, whether it’s booked, fulfilled by the company, or the payment received by the company, along with analyzing the time frame, it’s equally important to be familiar with the type of revenue it is for one to see how the company is performing.

Supporting Veteran Careers, Protecting the Food Supply, and Reducing Wasted Government Spending

Supporting Veterans in STEM Careers Act (S 153) – This bill encourages veterans to participate in STEM (science, technology, engineering and mathematics) fields in a variety of ways, including making veterans eligible for certain National Science Foundation (NSF) programs. The Act directs the Office of Science and Technology Policy to establish an interagency working group to improve veteran and military spouse representation in STEM fields, and authorizes funding for the Government Accountability Office to study 1) the academic success rates of student veterans pursuing an undergraduate degree in STEM and related fields; and 2) the barriers faced by such students in pursuing such degrees. This legislation was sponsored by Sen. Marco Rubio (D-FL) on Jan. 16, 2019. It was passed in the Senate in December, the House in January, and was signed into law by the president on Feb. 11.

Protecting America’s Food and Agriculture Act of 2019 (S 2107) – This legislation directs U.S. Customs and Border Protection to hire and train more agricultural inspectors at land, air and sea ports to prevent African swine fever and other foreign animal diseases from entering the United States. The legislation was sponsored by Sen. Gary Peters (D-MI). It was introduced on July 11, 2019, passed the Senate (October) and then House (February) and is currently waiting to be signed by the president.

Payment Integrity Information Act of 2019 (S 375) – This bipartisan bill is designed to reduce federal government waste in the form of overpayments, underpayments, payments made to ineligible recipients or payments that are not properly documented. It authorizes the Office of Management and Budget (OMB) to establish pilot programs to test potential accountability mechanisms for compliance requirements, such as updating a plan to improve the integrity and usage of Social Security death data. The Act was introduced on Feb. 7, 2019, by Sen. Thomas Carper (D-DE); it passed the Senate in July, the House in February and is currently waiting to be enacted.

Presidential Transition Enhancement Act of 2019 (S 394) – This law requires eligible presidential candidates (as of September of an election year) to develop and release transition team ethics plans, including how they will address their own conflicts of interest, prior to election day. It also is designed to focus a transitioning government on ongoing issues in the public interest during the changeover so that priorities are not shifted to solely address those of special interest lobbyists. The bipartisan bill, introduced by Sen. Ron Johnson (R-WI) on Feb.7, 2019, was passed by the Senate in August and the House in February. It is awaiting signature by the president.

United States-Mexico-Canada Agreement Implementation Act (HR 5340) – Introduced by Rep. Steny Hoyer (D-MD), this legislation represents the new trade agreement between the United States, Mexico and Canada to replace the North American Free Trade Agreement. This bill passed in both the House and Senate and was signed by the president on Jan. 29. Mexico has also signed the agreement. However, Canada is still in the process of getting it ratified through Parliamentary procedures.

PIRATE Act (HR 583) – This bill dramatically increases the fine for operating a “Pirate Radio” station, in which people set up their own stations outside the official Federal Communications Commission (FCC) system. The maximum fine increases from $19,639 to $100,000 per day, with a maximum total fine capped at $2 million, up from $147,290. The legislation was introduced by Rep. Paul Tonko (D-NY) in January 2019. It passed in the House in February 2019 and in Senate in January 2020. The bill was signed into law on Jan. 24.

6506148 B2 Patent: Nervous System Manipulation – Is it Real or Just Paranoia?

Imagine someone manipulating how you feel. Of course, no one wants that. But how about being manipulated unknowingly? This is exactly what is happening to your nervous system every time you switch on your TV or computer.

Well, at least according to the 6506148 B2 Patent.

The patent named “Nervous System Manipulation By Electromagnetic Fields From Monitors” was filed in 2001 and published in 2003. The patent was filed by one Hendricus G. Loss (perceived to be a fictitious person as no information about who he really is can be traced).

Is it Worth Any Attention?

We already know that the content displayed on TVs or even on the internet is created in such a way as to influence decisions, such as when making a purchase or standing behind certain beliefs.

The mind control subject has been a topic of discussion for a long time. Although initially considered a conspiracy theory, its reality has been observed in the content displayed by mainstream media.

But how about manipulation through the nervous system?

Science teaches us that the work of the nervous system is to carry messages throughout the body and control your senses. The nervous system, according to neuroscientists, is controlled by the brain.

Now, the brain is said to be a complex bioelectrical organ that produces electric fields.

That’s why it’s believed that you can rewire your brain through techniques such as listening to binaural beats. Scientists also claim to control brain functions with a technique that uses powerful electromagnetic radiation. This technique, known as Transcranial magnetic stimulation (TMS), can jam or excite particular brain circuits.

Think of how you are not allowed to use cell phones in some areas of a hospital or in an airplane (where some only allow use in airplane mode). This is so that the electromagnetic transmission of the phone does not interfere with critical electrical devices.

So if a brain is a bioelectrical organ, is there a possibility of manipulating it?

How it Happens, According to 6506148 B2 Patent

Here is a short excerpt from the patent abstract:

“Physiological effects have been observed in a human subject in response to stimulation of the skin with weak electromagnetic fields that are pulsed with certain frequencies near ½ Hz or 2.4 Hz, such as to excite a sensory resonance. Many computer monitors and TV tubes, when displaying pulsed images, emit pulsed electromagnetic fields of sufficient amplitudes to cause such excitation.

It is, therefore, possible to manipulate the nervous system of a subject by pulsing images displayed on a nearby computer monitor or TV set. For the latter, the image pulsing may be embedded in the program material, or it may be overlaid by modulating a video stream, either as an RF signal or as a video signal. The image displayed on a computer monitor may be pulsed effectively by a simple computer program. For certain monitors, pulsed electromagnetic fields capable of exciting sensory resonances in nearby subjects may be generated even as the displayed images are pulsed with subliminal intensity.”

The US Patent 6506148 B2 is a confirmation of the possibility to manipulate the nervous system. The patent includes 14 claims including how video can be used to manipulate the nervous system.

Is it just a conspiracy theory?

Well, it’s not easy to tell. But we can’t ignore the concerns raised in regards to electromagnetic fields (EMF). The EMF issue has raised so much concern that in May 2015, 190 scientists from 39 nations submitted an Appeal to the United Nations requesting the World Health Organization (WHO) adopt more EMF exposure protective guidelines.

Such concerns are an indication that the patent should not be ignored. It also goes to show that apart from your electronic devices recording, monitoring and watching everything you are doing, they can also influence living organisms’ feelings, perceptions, thoughts and behavior.

Switch off that Screen

Well, this is practically not possible. The dependence on these electronic devices is so high that we are practically immobilized if they were to be turned off. Electronics have become part of human attachment.

The age of the Internet of Things (IoT) doesn’t make it any better. Now that we are surrounded by electromagnetic emitting devices, the patent serves as an alert to the public of the possibility of what could happen if these technologies were used unethically.

Unfortunately, the technology is here to stay. The only option is to minimize the exposure from your EMF emitting devices. Therefore it’s not a bad idea to try something different: read a book, go hiking, take a walk or simply switch off that screen when you can.

7 Ways to Avoid Investment Fraud

These days, you can’t be too careful when it comes to investments. And if you’re older, you’re a prime target for fraudsters. That said, anyone of any age is vulnerable. Here are a few key things to keep in mind when you’re considering investing.

Ask Lots of Questions

Of course, you’re going to ask questions, but make sure you ask the right ones. Is the product registered with the SEC or state securities agencies? What are the fees? How does the company make money? What things might affect the value of the investment? Are my investment goals aligned with the investment? How liquid is this investment? For more ideas about what questions to ask, check out this comprehensive resource from the U.S. Securities and Exchange Commission.

Do Your Research

And we don’t mean simply Googling them. If you’re thinking about investing in a publicly traded company, go immediately to the SEC’s EDGAR database. You can look up the prospective company to see if it’s legitimate.

Beware of Unbelievable Returns

If something sounds too good to be true, chances are it is. If you hear that the investment will make “incredible gains,” is a “breakout stock pick” or has a “huge upside and almost no risk,” these are big red flags of fraud. Further, if the salesperson promises a guaranteed return, you know this isn’t true; every equity investment has a modicum of risk.

Resist ‘Act Now’ Offers

If someone tells you that this investment is a once-in-a-lifetime offer and it will be gone tomorrow, walk away. Another scam tactic is one that claims “everyone is investing in X stock, and so should you.” As irresistible as this might sound, don’t succumb to the pressure. It’s a trick.

Avoid Reciprocity

One of the most common lures that tricksters use are free seminars that include lunch. They play on your guilt and figure that if they do something for you, you’ll return the favor and invest. It’s never a good idea to invest on the spot. Take the materials home and do your research. With that said, not every free seminar is bogus. Just follow through with your due diligence and protect yourself.

Know Your Salesperson

We’re not talking “know,” as in you follow them on social media or you have a number of mutual friends and they come highly recommended. But even if you’re connected with them through a seemingly respected company and you “feel” like they’re trustworthy, don’t trust blindly. Check them out at BrokerCheck, an online database maintained by the Financial Industry Regulatory Authority (FINRA). This is a nongovernmental group that watches over securities firms and dealers. Remember: credibility can be faked. Don’t be duped.

Stay Away from Robocalls, Emails and Late Night TV ads

Let’s be honest, legitimate companies don’t reach people this way. However, swindlers can be very persuasive. But stand your ground. Don’t budge. When it comes to seniors, crooks view them as “more trusting” and less likely to say no. The truth is that older people are more often targeted because the supposition is that they have more assets to tap into – aka steal. Don’t let these buggers woo you. Hang up, hit delete or change the TV channel.

If you’ve taken every precaution and you still feel like you need help before you make an investment decision, consult your accountant or financial planner. When it comes to your hard-earned money, it’s worth all the time in the world.

Sources

https://www.investor.gov/protect-your-investments/fraud/how-avoid-fraud/what-you-can-do-avoid-investment-fraud

SECURE Act Seeks to Help Americans Save More for the Golden Years

At the end of 2019, Congress passed the Setting Every Community Up for Retirement Enhancement (SECURE) Act as part of a year-end appropriations package. This bill is designed to address specific issues related to retirement savings plans in an effort to help Americans save more for retirement.

Retirement Plan Contributions

People are living longer, and a decrease in employer-sponsored pensions has resulted in retirees relying more on Social Security benefits than in the past. So first, the SECURE Act eliminated the age limit on traditional IRA contributions so that people who work into their 70s and beyond may continue to contribute to the traditional IRA up to the annual limit. In 2020, the limit for all IRAs – traditional and Roth combined – is $6,000; $7,000 for individuals age 50 and older.

Retirement Plan Distributions

The SECURE Act also extends how long retirees may keep money invested in their traditional IRA, 401(k)s and other defined-contribution plans before mandating distributions. Starting this year, people who turn 70½ after Dec. 31, 2019 may delay having to start taking annual required minimum distributions (RMD) until age 72.

Inherited IRAs Reigned In

The Stretch IRA is an advantage bestowed to non-spouse beneficiaries who inherit an IRA. While a benefit still exists, the SECURE Act makes it somewhat less advantageous. Starting in 2020, assets in these inherited accounts must be fully distributed by Dec. 31 of the 10th year following the death year of the IRA owner. This means that annual distributions will be larger and the investment will no longer be able to grow beyond 10 years.

Employer-Sponsored Retirement Plans

The SECURE Act also made changes to employer-sponsored retirement plans. For example, it allows employers to increase the cap on automatic payroll contributions to 15 percent (up from 10 percent) of an employee’s paycheck. Research has found that automatic payroll deductions have been instrumental in improving both participation and savings rates among employer retirement plans. However, employees continue to have the ability to retain their current contribution level (or opt out of the plan entirely).

The legislation also requires employers that sponsor a defined-contribution plan to offer it to any long-term, part-time workers. The criteria for this requirement are that individuals must be age 21 or older and work at least 500 hours each year, for three years in row. However, the measurement time for this requirement doesn’t start until 2021.

The SECURE Act attempts to replace the secure pension plan by making it more attractive for employers to offer a lifetime income option as part of their 401(k) plan. Also known as an annuity, this option allows the worker to use his or her retirement plan contributions to purchase an annuity contract over time.

In the past, employers were reluctant to include an annuity option because they could be held liable if the annuity provider is unable to fund the retirement income guaranteed by the annuity contract. To help alleviate this concern, the SECURE Act protects the employer from liability as long as it chooses an annuity insurer that, for at least seven years, is 1) licensed by that state’s insurance commissioner; 2) has filed audited financial statements in accordance with state laws; and 3) maintains the statutory requirements for reserves among all states where the provider does business.

Employers that offer an annuity option must now issue a customized statement each year that estimates how much plan participants would receive in monthly retirement income based on the current balance of their annuity. When employees retire or take a new job, they can transfer their in-plan annuity to another 401(k) or an IRA without incurring fees or surrender charges.

The SECURE Act also provides new benefits for small businesses that sponsor a retirement plan for employees. They may now receive up to $5,000 to offset retirement plan startup costs, and can get an additional $500 tax credit per year for three years if their plan features auto-enrollment for new hires. The bill makes it possible for small employers in unrelated industries to open a multiple-employer 401(k) plan (MEP) in order to share administrative costs.

Conclusion

Overall, the various provisions of the SECURE Act described above are designed to make retirement savings easier and more accessible. Small businesses will find it less burdensome to offer both full- and part-time employees 401(k) plans by providing tax credits and protections on collective Multiple Employer Plans. Individuals will find they have more flexibility in managing their accounts later in life. Overall, the SECURE Act should ease the coming retirement crisis as demographics change by helping people prepare better.

Category: Blog